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Acquiring the necessary skills and knowledge to manage market development projects can be costly. It involves extensive supervision and training. Coaching is a cost effective measure that can enhance an organization’s core competency in market development. Coaching empowers professionals with skills they may traditionally have acquired through trial and error in the field. It is a means to back stop a project and provide the supports for reflective learning which many senior managers cannot provide because of work overload.
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MMorgan Coaching Services can help your organization develop high quality in-house expertise in doing market development. Here's how:
Develop a coaching plan
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The plan will be developed with the staff person designated to oversee a market development project, and also with supervisory staff if requested.
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The plan will respond to the level of expertise of the practitioner and the stage of the project.
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The coaching plan will have a time line with objectives for each coaching session. The plan may be revised at any time during the coaching contract.
Coaching sessions
- These sessions will be conducted by phone or via skype in 1-2 hours sessions.
- A minimum of 10 hours can be contracted.
- The sessions will be planned to meet the execution of the coaching plan, which could require anywhere from 3-12 months to complete.
- Each session will result in a plan of action with clear directives and a deliverable that will be discussed or reviewed in the subsequent coaching session. This plan will be presented in a concise Coaching Session Report.
- Coaching sessions will be an opportunity for your staff to discuss challenges and engage in problem solving.
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Benefits to your organization:
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Continuity, succession management and continued learning for all involved
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Reduced costs resulting from trial and error
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Systematic documentation of the coaching process which can be a learning tool for the organization
Benefits for your staff:
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Constructive collaboration with an experienced professional
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Cost effective professional development
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Continued assessments to enable valuable insights into critical skills needed for market development
Contact Mary for more details |
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